Value Companies Institutes Leasing, Rental Safety Measures Amid COVID-19

140 Mayhill Exterior Building at NightClifton-based Value Cos. said Tuesday it has taken strides to ensure its leasing programs and rental procedures follow strict safety guidelines and relieve resident stress in the face of the COVID-19 outbreak.

First and foremost, to adhere to state and local regulations and obey social distancing requirements, Value Cos. has transitioned all its leasing efforts to digital platforms, with presentations now featuring virtual tours of model homes, as well as FaceTime meetings with rental agents and their prospective tenants.

Value said it has also instituted a number of measures designed to provide some level of financial relief and considerable peace of mind for its current residents. Value Cos., which garnered a strong reputation for its customer service and renter relations, implemented the new initiatives at the beginning of April. They include:

    • Crediting back increases to residents that renewed leases that have, or will, commence in the months of April, May, June and July;
    • Offering two-year leases to both new applicants and existing residents when renewing a lease to lock in new rates for an extended 24 month period;
    • Absorbing all service costs to residents who opt to pay monthly rent or account balances via credit card;
    • Upon lease renewal, current residents are being offered a “holdover” period (May to July), where there will be no increase of monthly rent/without holdover fees. This is particularly useful for residents with future plans on hold; and
    • Waived application fee(s) equaling $50 per applicant, with a campaign code: FREEAPP.


Most importantly, Value Co. said, it is working directly, and personally, with hardship situations to help relieve resident’s stress during this unpredictable time.

“These are difficult times and we understand our residents may face challenges and obstacles that are out of their control,” says Jack Linefsky, vice president of property management for Value Cos. “We quickly drafted and implemented these new policies at the start of the pandemic to assist these residents and help alleviate anxiety as we all navigate through months of uncertainty ahead. In addition to these procedures, we’re also in constant communication with our resident base to provide any updates or new community regulations.”